Blog · Customer Obsession
Customer success & CX insights for B2B SaaS
Practical playbooks on CX audits, onboarding design, NPS automation, and customer success — written from real engagements, not recycled best practices.
CX Audit · CloudLink
Enterprise CX: A Technical Growth Guide from CloudLink
CloudLink treats enterprise CX as a delivery system: customer evidence, accessibility, reliability, and implementation priorities must stay connected.
August 7, 2026 · 4 min read
Onboarding · Toutsuite
B2B Customer Journey Maps for Toutsuite SaaS Workflows
Toutsuite maps sector SaaS journeys by role, outcome, channel, and handoff so a complex workflow is not flattened into one fictional persona.
August 7, 2026 · 4 min read
Product Analytics · Sure
Predictive Churn Scoring for Sure Using Product Analytics
For Sure, a churn score must distinguish normal marketplace pauses from meaningful disengagement and show the signals behind every risk flag.
August 7, 2026 · 4 min read
Onboarding · Jungle
In-App Activation Guidance for Jungle Web Products
Jungle designs activation guidance around one observable first-value action, then removes prompts as users demonstrate progress or dismiss help.
August 7, 2026 · 3 min read
Customer Success · Twily
Executive Account-Health Playbooks for Twily
Twily account-health reviews should compare agreed outcomes with evidence, name risks plainly, record decisions, and assign the next action on both sides.
August 7, 2026 · 4 min read
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