Journey & activation review
Map the first 14 days: time-to-value, empty states, permission friction, and handoffs between product and CS.
Services · Customer Obsession
We audit onboarding, in-app guidance, support loops, and success motions against real product analytics. You leave with prioritized fixes, not a slide deck of generic best practices.
Map the first 14 days: time-to-value, empty states, permission friction, and handoffs between product and CS.
Tie promoter/detractor themes to product surfaces and account segments — not vanity scores alone.
Ranked backlog with owners, effort bands, and expected impact on activation, NRR, and support load.
When fixes need software, DevOps, or content, Customer Obsession routes work across CloudLink, Twily, Jungle, and partners.
B2B SaaS and digital product teams seeing churn, weak activation, or unclear CS playbooks — typically Series A through enterprise product lines.
Most engagements run 2–4 weeks depending on data access and stakeholder interviews. You get a written plan and working session.
Both. The audit can stand alone, or we implement product, content, and infrastructure changes through our brand portfolio.
Five specialized brands, one Casablanca team — software, cloud, legal, marketing and B2B trust under a single roof.